Your website visitors need to QUICKLY understand three things: 

 1. What you do.

 2. How you do it.

 3. Why you're the best choice.

But Here's The Challenge... 

Let me explain…

Did that big, red Stop Sign grab your attention? 

Of course it did. 

And the reason is because it interrupted the article and the white space in an unexpected way. 

THAT is a pattern interrupter.

When someone starts watching an explainer video, it grabs their attention big time because in their brain it creates what we call “pattern interruption”. 

Explainer videos break up the space of a two dimensional website and interrupt the boring text that we have come to expect. And most importantly, pattern interrupters lower your prospects defenses, priming them to act.

Now imagine this… 

The same goes with explainer videos; it gives people the “unexpected” touch they need to give their 100% focus — at least for the first few seconds. Explainer videos disarm your prospects and deliver a message in a way that works for us, which leads to the next part of the equation...

We’re all visually wired.

During an average website visit, users only read 28% of the words. 

This means that only 28% of your message is being delivered-unless you use an explainer video.

Considering that we are all visually wired and engaged to signs, graphics, colors, images, etc, keep the momentum and engagement going with visual stimulus.

The bigwigs at MIT have shown that 50% of our brain is involved in visual processing and 150 milliseconds is all it takes for us to understand a visual scene. 

It is time to leverage what you know about the brain to your marketing advantage.

The next piece of the puzzle: Storytelling 

Storytelling is a part of our life and is how we process information best. Our very first record of history is in the form of cave paintings which tell powerful stories. 

Visuals function as a fundamental communication method.

Beginning in early childhood, our brains become more active when we are telling stories. 

Telling a story to your potential customers plants ideas, thoughts, and emotions into their brains and creates a memorable experience that is more likely to convert to a higher level of interest. 

Here is an example:

Does that interest you AT ALL? I almost fell asleep writing it. 

It is missing a sparkline. In other words, a way of mapping the presentation structure.

The very best speeches succeed because they contrast our ordinary world with an ideal, improved world. 

They compare what is with what could be. 

When pattern interruption, visual processing, and storytelling are done right, it becomes a well crafted ENGAGEMENT cocktail. The cocktail will make people feel connected with you and feel good about buying from you because they are being understood.

That’s why explainer videos work. And that’s why businesses are hiring wizMotions to create engaging animation videos for them. The team at wizMotions understands the science and puts it into action.

Now that you understand the neuro-scientific methodology, it is time to implement it to work for your business. What you need is a powerful explainer video that creates an instant bond with your prospect and practically FORCES them to take action, whether it's to buy your product... give you a call... or if you just want to explain to them a complicated idea quickly and easily.

Here at wizMotions, we have created thousands of explainer videos for startups, small businesses and Fortune 500 companies such as Google, McDonalds, Kaspersky, CBS, and more.

We are creating world-class explainer videos for businesses in a way that makes their customers FAR more likely to buy and share it with their friends — like pouring gasoline on a fire. Thanks to our team who implement special storytelling and artwork methodologies based on neuroscience.

To create your next video, and do it without costing you a fortune, click the button below to go to the Next Page and"Calculate The Cost Of Your Video".